SQUISH CANDIES

OVERVIEW

Founded in Montreal, Squish Candies is North America’s first artisanal candy store. In 2016, while working at Cloud Horizon, I provided the complete redesign of their ecommerce website.

Their goal was to accommodate new marketing initiatives and drive up engagement with their seasonal product lines.

PROJECT

In order to achieve this goal, I worked closely with the client’s product management team in order to identify a variety on interaction models that most closely related to the user profiles they wished to include in their target audience.

Using this information I designed a site that was easily adaptable to new promotions, highlighted featured products per category and provided the client with dynamic category filters customizable depending on sales forecasts.

RESULT

A/B testing proved successful and sales increased following the implementation of the redesign. The client moved forward with a greater flexibility in promoting their growing product line.