Lil' Woodzeez

OVERVIEW

Battat is a family-owned business that is almost 120 years old and has been operating in North America for over 45 years.

In 2017, they began an initiative to update their core product websites in an effort to increase online engagement and prepare for new marketing initiatives for Battat’s Lil’ Woodzeez line of products.

PROJECT

This project required the complete reimagining of the Lil’ Woodzeez website including the introduction of interactive games, a dynamic product map page, downloadable collectibles sheets and more.

I worked closely with Battat’s team of passionate creatives to ensure the website reflected the unique character of the Lil’ Woodzeez brand and created an environment that encouraged play and exploration.

RESULT

After the update, the website experienced an increase average of time on page as well as a significant reduction in bounce rate. The overall success of the project cemented relations with the client and led to further work updating their other core product sites.